Why Your Tech Company Should Focus on Digital Lead Generation

By Ronan KeaneJanuary 18, 2018If your technology company’s digital marketing budget doesn’t include room for digital lead generation strategies, you risk falling seriously behind.Why?In the world of digital relationship marketing, customers in both the B2B and B2C sectors are looking for services and products that add real value to their lives.Cold calls and basic e-mail […]

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17 Marketing Trends to Follow in 2018

By Ronan Keane.January 5, 2018Now that 2018 is upon us, there are new marketing trends poised to make a significant impact on go-to-market strategy. Here are 17 of the most important trends to look for in the coming year.1. Quant Marketing Hits the MainstreamThe rise of quantitative-based marketing is upon us. Organizations like Unilever and […]

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7 Marketing Techniques That Generated 1,472 Sales-Qualified Leads In 90 Days

By Ronan KeaneMay 16, 2017​Your company can increase your sales-qualified leads (SQLs) by 300%, 450% or even 700% in 90 days by using these seven simple digital marketing demand generation techniques.I’m not talking about “leads” (e.g. an email address or cold list). I’m talking about sales-qualified leads i.e. people interested in your product and service […]

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