Ronan Keane

Author Archives: Ronan Keane

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6 Steps to An Effective Marketing Communications Plan

By Ronan Keane June 16, 2018 Technology and SaaS companies, routinely confront these typical questions: Do we need social media? How do we introduce our new service? What can we do to position and publicize our acquisitions? How do we introduce our new product? How will our market share rise? These are five commonly asked questions that require […]

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Why Your Tech Company Should Focus on Digital Demand Generation

By Ronan Keane January 18, 2018 If your technology company’s digital marketing budget doesn’t include room for digital demand generation strategies, you risk falling seriously behind. Demand generation and filling your funnel with a big volume of sales leads is where good sales people die. In the world of digital relationship marketing, customers in both the B2B and B2C […]

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17 Marketing Trends to Follow in 2018

By Ronan Keane. January 5, 2018 Now that 2018 is upon us, there are new marketing trends poised to make a significant impact on go-to-market strategy. Here are 17 of the most important trends to look for in the coming year.1. Quant Marketing Hits the MainstreamThe rise of quantitative-based marketing is upon us. Organizations like Unilever and […]

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7 Marketing Techniques That Generated 1,472 Sales-Qualified Leads In 90 Days

By Ronan Keane May 16, 2017​ Your company can increase your sales-qualified leads (SQLs) by 300%, 450% or even 700% in 90 days by using these seven simple digital marketing demand generation techniques. I’m not talking about “leads” (e.g. an email address or cold list). I’m talking about sales-qualified leads i.e. people interested in your product and service […]

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