By Ronan Keane August 24, 2019 What is the main goal of your website? The main goal is, of course, to get people to stick around and to explore, and ultimately to buy or give you their contact info for whatever it is you’re offering. You want a website that is convincing, easy-to-use, nice to look at, easy […]
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By Ronan Keane June 16, 2019 Technology and SaaS companies, routinely confront these typical questions: Do we need social media? How do we introduce our new service? What can we do to position and publicize our acquisitions? How do we introduce our new product? How will our market share rise? These are five commonly asked questions that require […]
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By Ronan Keane January 18, 2019 If your technology company’s digital marketing budget doesn’t include room for digital demand generation strategies, you risk falling seriously behind. Demand generation and filling your funnel with a big volume of sales leads is where good sales people die. In the world of digital relationship marketing, customers in both the B2B and B2C […]
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By Ronan Keane. January 5, 2018 Now that 2018 is upon us, there are new marketing trends poised to make a significant impact on go-to-market strategy. Here are 17 of the most important trends to look for in the coming year.1. Quant Marketing Hits the MainstreamThe rise of quantitative-based marketing is upon us. Organizations like Unilever and […]
Continue readingWe live in an on-request world where we can flag the requirement for a ride from our cell phones (Uber), access and utilize stunning programming that is continually refreshed and improved in the background (SaaS), and look over practically everything to be conveyed to our homes in days if not hours (Amazon).Fractional CMO Hourly RateIt […]
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By Ronan Keane May 16, 2019 Your company can increase your sales-qualified leads (SQLs) by 300%, 450% or even 700% in 90 days by using these seven simple digital marketing demand generation techniques. I’m not talking about “leads” (e.g. an email address or cold list). I’m talking about sales-qualified leads i.e. people interested in your product and service […]
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There’s a lot of LinkedIn static out there. Static noise. You know what I mean. You browse people’s profiles and they all look the same. They’re boring, read and look the same. You’re looking for something or someone remarkable but you can’t find them. One of the top questions I’m asked by customers is “How […]
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You’ve just purchased or you’re about to purchase LinkedIn Sales Navigator licenses. And like any new tool your sales team is unfamiliar with, you’re going to need LinkedIn Sales Navigator training. Adoption of the tool by your sales team is very important and key to generating more leads and sales. But, and this is a big […]
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If you’re going to do any kind of business development, prospecting or social selling on LinkedIn, the first thing you need to focus on is optimizing your LinkedIn profile. When I say “focus” I mean like a laser beam. Here are some LinkedIn profile tips that will really help you. Every existing and new person […]
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